Using Social Media to Drive Business

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  The user profile is generally what distinguishes social networking sites from other social media platforms. It helps set the stage for building relationships with people who share the same interests, activities, or personal contacts, as opposed to primarily disseminating or digesting information feeds. This also means social networks enable companies to invite audiences to…

Sponsorship and Underwriting Campaigns: Would You Please Fund Our… ?

Posted Leave a commentPosted in Marketing, Money

  By Tony Poderis Sponsorships and underwriting are different labels for basically the same thing: funding donated for the support of a project, program, event, initiative, activity, or even a salary.  In general, foundations are identified as underwriters and corporations as sponsors.  Individuals can be either, but in most instances underwriters and sponsors will be…