Category: Marketing

  • Which Social Media Platforms are Right for your Business?

    Social media is everywhere. It has become the most superior marketing tool for technology. It gives us the ability to communicate and market directly to our target audience. However, all platforms are not the same. Each social media site attracts different users and should therefore be used by different businesses. So, how do you know…

  • Using Social Media to Drive Business

      The user profile is generally what distinguishes social networking sites from other social media platforms. It helps set the stage for building relationships with people who share the same interests, activities, or personal contacts, as opposed to primarily disseminating or digesting information feeds. This also means social networks enable companies to invite audiences to…

  • What can YouTube do for your Business?

      YouTube isn’t just for kids, it can also be used to promote products and services.  Many business owners have successfully used YouTube to help them acquire customers and sales.  You too can do the same.  Video marketing is easy to do and the cost is considerably low compared to the other media.  To get…

  • Sponsorship and Underwriting Campaigns: Would You Please Fund Our… ?

      By Tony Poderis Sponsorships and underwriting are different labels for basically the same thing: funding donated for the support of a project, program, event, initiative, activity, or even a salary.  In general, foundations are identified as underwriters and corporations as sponsors.  Individuals can be either, but in most instances underwriters and sponsors will be…

  • How to Ensure Other People Remember You….. (And Your Business)

      Have you ever remembered a fact or other information but could not remember who told it to you? “It’s on the tip of my tongue” or “it will come to me later”. That happens to other people as well. If you are the source then you just lost a lead or a contact or…

  • The 10 most effective advertising techniques

      1. Go to networking and other community events From a chamber of commerce business card exchange, to a town fair—going out and directly meeting new people is hands down the most effective way to spread the word about a small business. Some business cards, a nice smile, and a confident hand shake are all…

  • Building the Perfect Survey

      Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this…