Using Social Media to Drive Business

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  The user profile is generally what distinguishes social networking sites from other social media platforms. It helps set the stage for building relationships with people who share the same interests, activities, or personal contacts, as opposed to primarily disseminating or digesting information feeds. This also means social networks enable companies to invite audiences to…

Sponsorship and Underwriting Campaigns: Would You Please Fund Our… ?

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  By Tony Poderis Sponsorships and underwriting are different labels for basically the same thing: funding donated for the support of a project, program, event, initiative, activity, or even a salary.  In general, foundations are identified as underwriters and corporations as sponsors.  Individuals can be either, but in most instances underwriters and sponsors will be…

Building the Perfect Survey

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  Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this…