Social media is everywhere. It has become the most superior marketing tool for technology. It gives us the ability to communicate and market directly to our target audience. However, all platforms are not the same. Each social media site attracts different users and should therefore be used by different businesses. So, how do you know which platform is the most suitable for your business?
With 140 characters or fewer, Twitter allows you to share short text updates. It is a great tool for interacting directly with customers through the mention and retweet features. Hashtags are also a boost for Twitter because it can allow content to spread to users quickly. The key to Twitter is short, relevant posts to make your voice heard.
Since Facebook launched in 2004 it has skyrocketed to become the most used social networking service in the world. It currently has over 1.86 billion users. Facebook is perfect for online content, event sharing, and even advertisements. Facebook will allow your company to make personal connections with your customers or clients.
Pictures say 1000 words. Are you a food, fashion, lifestyle, or luxury brand? Instagram is the social media platform for you. Your customers can “window shop” your products and services on your feed. Instagram allows the personality of a company to shine through pictures and video.
Perfect for all your HR needs. There is nowhere online that links businesses and employees more intimately. Making connections on LinkedIn provides your company with a virtual network. LinkedIn is an excellent tool to use for recruiting. Job postings and company descriptions will tie your company to potential employees.
Creating and posting video content is a great way to boost the visibility of your business. YouTube is all about video and advertisements. It is great for showing off the business’s creativity and expertise through short videos.
Focuses on design, fashion, food, and travel, similar to Instagram. Pinterest is an ideal platform for businesses whose main target audience is female, as 42% of online women are Pinterest users. The re-pinning feature will bring traffic to your Pinterest posts while the Pinterest buy button will make it easier for customers to purchase your product or service.