Sponsorship and Underwriting Campaigns: Would You Please Fund Our… ?

Posted on Leave a commentPosted in Marketing, Money

  By Tony Poderis Sponsorships and underwriting are different labels for basically the same thing: funding donated for the support of a project, program, event, initiative, activity, or even a salary.  In general, foundations are identified as underwriters and corporations as sponsors.  Individuals can be either, but in most instances underwriters and sponsors will be…

Cloud Computing

Posted on Leave a commentPosted in Technology

  Computing has come full circle. In the early days of mainframe computers, everyone interacted with large centralized mainframes through terminals. Wide area access to the huge computers was through long distance serial communications links, all hooked up to dumb terminals. After that came the PC. Everyone could now own their very own computer. People…

Building the Perfect Survey

Posted on Leave a commentPosted in Marketing

  Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this…

Legal Pitfalls for Business

Posted on Leave a commentPosted in Business, Legal

  Businesses face many pitfalls and challenges every day. Many small businesses are not prepared to meet some of these situations, resulting in lost time and resources. A few of these pitfalls are:   Insurance Workers’ Compensation Disaster Planning Taxes Security and Records Keeping Independent Contractor or Employee? Employer Liability for an Employee’s Bad Acts…

Trademarks

Posted on 1 CommentPosted in Legal

  A trademark is a brand name.  A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.   COPYRIGHT vs. TRADEMARK vs. PATENT…

Stress Reduction Techniques

Posted on Leave a commentPosted in Planning

  Our brains and bodies react to dissatisfaction, unhappiness, anxiety, stress, anger, and threats in the same way, and to a greater or lesser degree, depending on the intensity (immediacy) of the actual or perceived situation.  The brain’s warning center sands a “squish” of chemicals that cause the body to prepare to run, fight, or…